How We Use Tracking Technologies

What This Page Covers

Look, nobody really enjoys reading legal documents. But this one's different. We're going to explain exactly what tracking happens when you visit our site, what each piece does, and most importantly—how you can control it.

We run an education platform focused on financial modeling. That means we need some technical tools to make everything work smoothly. But we also want to understand how people use our site so we can make it better.

What Are These Tracking Things Anyway?

Cookies are small text files that websites store on your device. They remember things like your login status or language preference. Think of them as digital sticky notes.

But cookies aren't the only tracking method out there. We also use:

• Web beacons (tiny invisible images that help us see if an email was opened)
• Local storage (similar to cookies but can hold more information)
• Session identifiers (temporary tags that expire when you close your browser)
• Analytics scripts (code that tracks how you navigate through pages)

The Different Types We Use

Why We Actually Need This Data

Here's a real example. In early 2025, we noticed through analytics that many users were dropping off on our advanced Excel modeling page. After digging into the data, we realized the video player was loading slowly on certain mobile devices.

Without those analytics cookies, we wouldn't have known about the problem. Dozens of potential students would have given up before even starting the course.

That's the practical value of this tracking—it shows us where things break so we can fix them.

How Long We Keep This Information

Different types of data stick around for different periods:

• Session cookies disappear when you close your browser
• Login cookies typically last 30 days unless you click "remember me"
• Analytics data gets aggregated and anonymized after 90 days
• Marketing cookies expire after 6 months
• Preference settings stay until you clear your browser data

You can clear everything manually through your browser settings at any time. When you do that, it's like hitting a reset button—we won't remember any of your previous visits or preferences.

Managing Your Browser Settings

Every major browser gives you control over cookies. The exact steps vary, but generally you can:

• Block all cookies (though this breaks most websites)
• Block only third-party cookies (a good middle ground)
• Clear cookies after each session automatically
• Review and delete specific cookies from individual sites
• Set up exceptions for sites you trust

In Chrome, check Settings → Privacy and Security → Cookies. Firefox keeps similar options under Preferences → Privacy. Safari users can find these controls in Preferences → Privacy.

Just know that blocking everything might cause problems with core functionality on our platform, especially around logging in and tracking course progress.

Third-Party Services We Work With

We don't do everything in-house. Some features rely on external services that may set their own cookies:

• Google Analytics helps us understand traffic patterns
• YouTube hosts some of our tutorial videos
• Our payment processor handles transactions securely
• Email service provider manages course notifications

Each of these services has its own privacy policy. We've vetted them to ensure they meet reasonable security standards, but they operate independently from us.

Changes to This Document

We review this policy twice a year, typically in March and September. When we make significant changes, we'll post a notice on the homepage for 30 days.

Small updates (like adding a new analytics tool or updating browser instructions) might happen without notice. The "last updated" date at the bottom tracks when we made the most recent revision.